Top Box Associates offers expertise in new product sales forecasting. Our forecasts are based on our clients' marketing and promotional plans and primary research among target customers. Rather than conduct the primary research ourselves, we instead form strategic alliances with other marketing research companies to offer a combined solution. Our clients benefit from this unbundled use of alliances because they get the data collection and forecasting from dedicated specialists, faster, and at a better price/value.
Accurate sales forecasts for new products – before they launch – is the key to improving financial performance
Top Box Associates specializes in the science and practice of accurate forecasts for new products, line extensions, and relaunches. Top Box clients see improvements to their business performance because:
Accurate forecasts identify those new products unlikely to meet or exceed expectations, allowing resources to be reallocated to more promising assets,
Optimized marketing support launch plans improve the financial performance of the promising new products in the portfolio,
Clear and accurate projections of business performance lead to more stable results in the financial markets.